A missed-call text-back workflow should detect the inbound call, send a context-aware SMS, tag the lead source, and create a follow-up task if the contact does not respond.
Guide
How to automate missed-call text back for a Thunder Bay contractor
Implementation guide for a local contractor missed-call text-back workflow.
Implementation
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Use the supporting tools first
If you are still validating the problem, use the calculator and scorecard tools to estimate leakage and choose where to automate first.
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